Rebranding
Campaign Design

“Flames” repositions Tinder beyond its ‘hookup app’ label, celebrating every kind of connection. This project merges brand strategy, user research, and concept-driven design to emphasize inclusivity, authenticity, and fun in modern dating. 

Centered on color-coded “Flames,” each category clarifies distinct relationship goals, from meaningful bonds to playful adventures. Supported by extensive brand analysis, it aligns with Gen Z’s diverse preferences while cultivating transparent, respectful engagement. 

Crucially, the iconic flame remains at Tinder’s core, preserving its spark while evolving for a broader vision.