Rag Doll Collective


www.ragdollcollective.com
Branding 
Art Direction 
Video Production 
Image Making
Motion Graphics

Rag Doll Collective is a design-driven production house delivering short-form, visually striking satirical videos that confront gendered power dynamics head-on. This interdisciplinary thesis project merges video, web, merchandise, photo and text into a cohesive storytelling ecosystem—crafted to meet Gen Z where they are and challenge societal norms through wit, critique, and design.

Inspired by Giselle Pelicot’s haunting testimony during a 2024 rape trial in France—“I was a rag doll with plastic bags”—the collective reclaims this metaphor to spotlight the absurdities of patriarchy. Through chaotic, scroll-stopping visuals and meme-worthy content, Rag Doll Collective transforms discomfort into dialogue and cynicism into curiosity.

Grounded in a strategic brand system, the project spans a digital platform, collaborative zines, limited-edition merchandise (including posters, t-shirts, and safety keychains), and community events—each touchpoint amplifying its core message: laughter can be radical, and satire is a tool for survival.

With collaborations ranging from NGOs to grassroots creators, the collective fosters a space where humor and resistance intersect. By collapsing the boundaries between activism and entertainment, Rag Doll Collective makes conversations around gender inequality impossible to scroll past—and even harder to forget.



Blank Date

 A parody of Taylor Swift’s Blank Space, this tongue-in-cheek 
music video dives into the chaotic mind of a Gen Z girl 
spiraling before a first date. From Reddit deep-dives 
to overanalyzing texts and imaginary red flags, the 
lyrics turn modern dating anxiety into a catchy, painfully 
relatable anthem. Equal parts hilarious and honest, 
Blank Date captures the absurd emotional rollercoaster  
behind just saying "yes" to drinks.


Male Gaze Lamp

 A satirical product ad for the Male Gaze Lamp—
a disturbingly bright, eye-shaped lamp that never stops staring. 
With over-the-top testimonials and a peppy host, the film 
mocks how women are constantly scrutinized, turning objectification
 into a "feature." It's the only lamp that lights you up just right—
so you never forget you're being watched.

Nowhere, Nowhere, No-Where!?

 A Gen Z girl asks a hyperactive genie one simple 
question: “Is there anywhere a woman can feel safe?” 
What follows is a satirical, fast-paced scan of the globe—
turning every continent stark white. 
The result? Nowhere. A cheeky, biting take on the 
global reality of women’s safety. 

Operation Perfect

A fast-paced, satirical surgery sequence where a ragdoll is 
“fixed” to meet society’s ever-evolving beauty checklist—one 
absurd body mod at a time. From broom-thick brows to inflatable 
lips and a waist that threatens lung function, this parody exposes 
the ridiculous extremes of perfection culture. With cartoon 
sound effects and snappy voiceover, Operation: Perfect holds 
up a mirror to the beauty industry—then bedazzles it for likes.

Get Ready With Us

 A satirical spin on the classic GRWM format, this video 
walks you through the ultimate cool girl outfit—equal parts 
effortless chic and emergency-ready. From baggy jeans and 
ironic tees to pepper spray-as-accessory, every piece 
screams "casual" while quietly prepping for survival. With cheeky
 commentary and a wink to the absurd realities of being a 
woman in 2025, this parody nails the look and the subtext. 
Cool, cute, and crisis-ready—what more could you want?




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