Bally Sports, a regional sports network, I engaged extensively with enhancing the consumer product experience and marketing assets. Bally Sports broadcasts local NBA, NHL, MLB, WNBA, and NWSL games and reaches over 60% of the U.S. audience.
My role involved pioneering new design systems tailored for three different platforms and a dozen devices, conducting comprehensive market research, and facilitating team brainstorming sessions using Figma boards.
I designed over 200 game key arts tailored for numerous team matchups across all leagues covered by Bally Sports. My contributions extended to a broad scope of the company's visual identity, including app store creatives, print materials, display advertisements, email marketing, commercial slates, and overarching brand campaigns.
My role involved pioneering new design systems tailored for three different platforms and a dozen devices, conducting comprehensive market research, and facilitating team brainstorming sessions using Figma boards.
I designed over 200 game key arts tailored for numerous team matchups across all leagues covered by Bally Sports. My contributions extended to a broad scope of the company's visual identity, including app store creatives, print materials, display advertisements, email marketing, commercial slates, and overarching brand campaigns.
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